He Had No Sales Experience. Now It's $200K/Year

Background

Lane worked as a geologist at an underground mine, rotating 12-hour day and night shifts with a 1.5-hour commute each way, plus weekends and holidays. He and his wife had recently upsized homes and got caught by the 2022 mortgage-rate spike, paying about $600 more a month than planned. He wanted more control over his schedule and heard Mike Hoffman as a guest on a financial independence podcast. He joined Vendingpreneurs at the end of 2023.

I was working as a geologist at an underground mine, rotating day and night shifts, 12-hour shifts, with an hour-and-a-half commute.

The Challenge

Lane had no sales background and no experience in the vending industry. He stalled for roughly six months after joining without installing a single location.

I was scared to take those steps. I thought I needed to be an expert in everything. I was nervous about talking to people, feeling like you're trying to sell something. I've never been comfortable with that.

The Turning Point

A call with Mike Hoffman convinced Lane the program offered more than a generic course. Eventually, worn down by lack of progress, he took what he had and made his first pitch.

Where They Are Now

Lane's first location went in about six months after joining. As of April 2026, roughly two and a half years in, he has 12 machines and is adding three more to reach 15, across a college, an industrial business, apartments, and an incoming government facility, at around $200,000 a year in revenue. One 100-unit machine at an apartment complex hit $4,000 in a single month and regularly does over $3,000. His biggest single transaction was $600 in one purchase. He left the mine for a lower-pay, lower-stress 9-to-5 that fits family life, and his wife quit her job to become operations manager of the business, which they named Henry's Market after their son.

I'm able to spend way more time with my son now... It's Henry's Market. That's what this is right here.