He Risked Everything. Now It's $20K/Month
A career salesman left corporate America to go all in on vending, building a $20K-24K/month route he hopes will one day support his special-needs son.
$20K-24K
Monthly Revenue
10
Locations
$70K/yr
Best Location
In corporate America you are expendable. And if you don't want to be expendable, at some point you have to bet on yourself.
Background
Matt Dicks is married with three kids in Charleston, South Carolina; his wife is a stay-at-home mom and he was the sole income earner. He spent his career in sales, from Silicon Valley startups to life insurance to corporate sales, and once took a pay cut for equity at a startup that failed. His 10-year-old son has a neurological processing disorder and didn't talk until about age four. Matt's wife found Mike Hoffman on Twitter, and after a 30-minute call with Anthony, Matt joined Vendingpreneurs in May 2025.
The thought process at first was like, how can you possibly make a lot of money with vending machines? It just doesn't make sense.
The Challenge
Matt wasn't fully sold on the cost of joining, and he and his wife discussed doing it themselves instead. Leaving his corporate job to go all in meant betting the family's income.
I almost did it on my own, believe it or not. My wife and I were just talking and she's like, 'Do you think we can do this on our own?'
The Turning Point
A call with Anthony, whose family situation mirrored his own, and a simple ROI calculation made the decision for him.
The amount of money it costs to join the community, if I get one location out of it that I wouldn't have gotten otherwise, it pays for itself. Even one mediocre location pays for the community within a year.
Where They Are Now
Matt joined in May 2025, pushed hard from July, and installed his first machine in August 2025. By March 2026, about ten months in, he had 10 locations generating $20,000-24,000 a month in revenue. One downtown location does about $70,000 a year in revenue from a single building. His goal is 20 locations by year end, then hiring a stocker and driver. His wife handles the design and flyers, his 13-year-old daughter goes on payroll when she helps, and his special-needs son stocks machines with him at night.
I want the life where on a Tuesday my wife and I can take a boat out at noon and I don't have to worry about anything. I don't have to ask anybody's permission to do that. I have to ask my own permission.
